Rumble is a Canadian online video platform founded by Chris Pavlovski. Content on the site consists mostly of political videos with a few funny animal videos and there are monetization features.
Rumble has an Auto Syndication feature, which allows users to link their accounts to that of other websites, including YouTube, Facebook, Dailymotion, Vimeo, and Pinterest, and upload videos across all platforms automatically.
On July 14, 2021, Rumble announced on Twitter plans to introduce new features within 100 days:
- Rumble Rants (live-chat tipping)
- Uploading from the app
- Live-streaming for all users
- Apple TV app
- International expansion
Live-streaming is only available to Starter Package users at a fee of $25 per month. Rumble Rants was introduced on August 27, 2021 for all livestreams. Rumble takes a 20% cut from Rants, which is lower than the 30% they claim most competitors take. As of October 25, 2021, the other aforementioned features have yet to be introduced.
Rumble also features Rumble Battles, which are competitions where users earn tickets by swiping videos left to dislike or right to like, in which likes are called "Rumbles." At the end of the day, users who earn the most tickets, as well as creators who earn the most Rumbles, win small cash prizes.
Rumble allows creators to upload individual videos under four licensing options, which they select at the time of upload and cannot change afterwards:
- Video Management: Creators grant Rumble an exclusive license to the video, as well as the right distribute it to YouTube and third party partners, including Yahoo!, MSN, and AOL, which they say reaches it out to more viewers and, in turn, increase its earnings. Rumble pays creators 60% of earnings on Rumble and third parties and 90% of that on YouTube, as well as enforces the video's copyright on their behalf. However, creators can neither edit nor delete the video, nor can they delete their account if they have any videos under this license. They can still upload the video on YouTube themselves, but Rumble can claim it and take 10% of earnings.
- Video Management (excluding YouTube): The same as the Video Management license, except Rumble will not distribute the video to YouTube.
- Rumble Player: Creators grant Rumble a non-exclusive license to the video. Rumble will not distribute the video to third party partners nor YouTube, but creators can upload and manage it on other platforms themselves. They are free to edit the video as long as it is not monetized, as well as delete the video anytime. Like with the previous two options, creators are paid 60% of the video's total earnings. This license is the most similar to that of YouTube.
- Personal Use: The same as the Rumble Player license, except the video will not be monetized nor searchable.
- No playlists (though they have expressed an interest in adding it)
- An account is required to see comments.
- Comments can only be deleted within a short period after being posted (though creators can delete comments on their own videos anytime).
- Comments cannot be edited.
- Sometimes, a video can take up to a few weeks to get approved for monetization.
- Non-monetized videos are not searchable.
- Video details can only be edited when the video is not monetized.
- Usernames cannot be changed.
- If one closes their account, the attached Email and username cannot be reused on a new account.
- In order to upload and comment, users must verify their account using a verification code which can only be sent through mobile phone, not Email.
Chris Pavlovski founded Rumble in 2013. Originally, content consisted mostly of videos of children and animals, though more political content would start appearing in 2020. The site experienced rapid growth in the later half of 2020 and the first quarter of 2021, going from 1.6 million users to almost 32 million. As of October 25, 2021, its Alexa rank is 836, making it one of few video-hosting sites in the top 1,000 along with Vimeo, Dailymotion, and YouTube.
On January 11, 2021, Rumble sued Google in an antitrust lawsuit, accusing them of rigging search results to favor YouTube videos over that of Rumble and, in turn, costing them viewership and revenue. The case is still going on as of August 2021.
Livestreaming became available for Starter Package users on July 7, 2021, followed by Rumble Rants on August 27 the same year.
- Rumble [@rumblevideo] (July 14, 2021). "Major updates coming to Rumble." (Tweet) Retrieved July 27, 2021 – via Twitter
- Rumble [@rumblevideo] (July 7, 2021)."Livestreaming is now available for Starter Packages." (Tweet) Retrieved July 27, 2021 – via Twitter
- Rumble [@rumblevideo] (August 27, 2021). "Rumble Rants is now live for all livestreams." (Tweet) Retrieved August 27, 2021 – via Twitter
- Rumble [@rumblevideo] (August 24, 2021). "We will be charging only 20%." (Tweet) Retrieved August 27, 2021 – via Twitter
- "rumble.com Site info". Alexa Internet. Retrieved October 25, 2021.