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Rumble is a Canadian online video platform founded by Chris Pavlovski. Content on the site consists mostly of political and animal videos.

The site also has monetization features.

Features[]

Rumble has an Auto Syndication feature, which allows users to link their accounts to that of other websites, including YouTube, Facebook, Dailymotion, Vimeo, and Pinterest, and upload videos across all platforms automatically.

On July 14, 2021, Rumble announced on Twitter plans to introduce new features within 100 days:[1]

  • Rumble Rants (live-chat tipping)
  • Uploading from the app
  • Live-streaming for all users
  • Apple TV app
  • International expansion

Live-streaming is available to all users with over 100 subscribers. Before August 2022, this only applied to Starter Package users at a monthly fee of $25.[2][3] Rumble Rants was introduced on August 27, 2021 for all livestreams.[4] Rumble takes a 20% cut from Rants, which is lower than the 30% they claim most competitors take.[5] As of December 12, 2021, the other aforementioned features have yet to be introduced.

Rumble also features Rumble Battles, which are competitions where users earn tickets by swiping videos left to dislike or right to like, in which likes are called "Rumbles." At the end of each day, users who earn the most tickets, as well as creators who earn the most Rumbles, win small cash prizes.

Following the merger with crowdfunding site Locals in October 2021, creators can link to their Locals account, which puts a "Join" button next to the "Subscribe" button on their channel that links to their Locals profile.[6] This is similar to channel memberships on YouTube.

Licensing options[]

Rumble allows creators to upload individual videos under four licensing options, which they select at the time of upload and cannot change afterwards:

  • Video Management: Creators grant Rumble an exclusive license to the video, as well as the right distribute it to YouTube and third party partners, including Yahoo!, MSN, and AOL, which they say reaches it out to more viewers and, in turn, increase its earnings. Rumble pays creators 60% of earnings on Rumble and third parties and 90% of that on YouTube, as well as enforces the video's copyright on their behalf. However, creators can neither edit nor delete the video, nor can they delete their account if they have any videos under this license. They can still upload the video on YouTube themselves, but Rumble can claim it and take 10% of earnings.
  • Video Management (excluding YouTube): The same as the Video Management license, except Rumble will not distribute the video to YouTube.
  • Rumble Player: Creators grant Rumble a non-exclusive license to the video. Rumble will not distribute the video to third party partners nor YouTube, but creators can upload and manage it on other platforms themselves. They are free to edit the video before it is approved for monetization, as well as delete the video anytime. Like with the previous two options, creators are paid 60% of the video's total earnings. This license is the most similar to that of YouTube.
  • Personal Use: The same as the Rumble Player license, except the video will not be monetized nor searchable, being only available via a direct link like an unlisted video on YouTube.

Flaws[]

  • No playlists (though they have expressed an interest in adding it)
  • An account is required to see comments.
  • Comments can only be deleted within a short period after being posted (though creators can delete comments on their own videos anytime).
  • Comments cannot be edited.
  • Sometimes, a video can take up to a few weeks to get approved for monetization.
  • Non-monetized videos are not searchable.
  • Video details can only be edited when the video is not monetized.
  • Usernames cannot be changed.
  • If one closes their account, the attached Email and username cannot be reused on a new account.
  • In order to upload, users must verify their account using a code that can only be sent via phone, not Email, which can be a privacy concern for some. This used to also apply to commenting and live chats, but that requirement was removed on December 12, 2021.[7]

History[]

Rumble black

Original logo

Chris Pavlovski founded Rumble in 2013. Originally, content consisted mostly of videos of children and animals, though more political content would start appearing in 2020. The site experienced rapid growth in the later half of that year and the first quarter of 2021, going from 1.6 million monthly users to almost 32 million, then up to 40 million by November 24, 2021.[6]

On January 11, 2021, Rumble sued Google in an antitrust lawsuit, accusing them of rigging search results to favor YouTube videos over that of Rumble and, in turn, costing them viewership and revenue. The case is still going on as of August 2021.

Livestreaming became available for Starter Package users on July 7, 2021, followed by Rumble Rants on August 27 the same year. Rumble merged with Locals on October 26, then on November 2 announced plans to open a new headquarters in Longboat Key, Florida.

External links[]

References[]

  1. Rumble [@rumblevideo] (July 14, 2021). "Major updates coming to Rumble." (Tweet) Retrieved July 27, 2021 – via Twitter
  2. Rumble [@rumblevideo] (July 7, 2021)."Livestreaming is now available for Starter Packages." (Tweet) Retrieved July 27, 2021 – via Twitter
  3. https://corp.rumble.com/blog/rumble-launches-free-livestreaming-for-creators/
  4. Rumble [@rumblevideo] (August 27, 2021). "Rumble Rants is now live for all livestreams." (Tweet) Retrieved August 27, 2021 – via Twitter
  5. Rumble [@rumblevideo] (August 24, 2021). "We will be charging only 20%." (Tweet) Retrieved August 27, 2021 – via Twitter
  6. 6.0 6.1 "Maximize Your Content Strategy Using Locals And Rumble". Locals. November 24, 2021. Retrieved November 26, 2021.
  7. https://twitter.com/rumblevideo/status/1470141983851044881
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